This visual identity is built around a sense of warmth and openness. With SOURCE envisioned as an open home for creatives, the goal was to create a welcoming and inspiring atmosphere across both the physical space and its online presence. The result is a simple, considered identity defined by a single typeface, clear structures, and analogue photography. Tactility plays an important role throughout the printed materials, adding a physical richness that reflects the character of the space. Carefully curated vintage design furniture and objects bring depth, personality and inspiration to the interior, creating an environment that feels both lived-in and creatively stimulating. Together, these elements bring the studio to life and invite a diverse community of creative minds to create, connect and belong.

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